• What if the best mobile experience does not use an App?

    Imagine needing a ride home after a long day – you are tired, carrying bags, maybe…

  • Week 5 blog post

    Revitalizing The Body Shop : A Digital Marketing Reset The Body Shop’s recent restructuring of their…

  • Week 4 blog post

    Why Integrated marketing Communication is Important In week 4, the concept that stuck with me the…

  • Week 3 Blog Post

    Why SMART objectives are the foundation of digital marketing In week 3, the concept that stood…

  • Week 2 Blog Post

    Converting understanding to actual value : Building digital value propositions that actually matter. In week 2,…

  • Hello World!

    Welcome to WordPress! This is your first post. Edit or delete it to take the first…